Projects > Nike British 10K

The British 10k was an app on Facebook. The aim was to raise awareness of Nike+ as an essential running accessory. The cheer me on feature let friends of runners send inspiring messages, visible on huge digital displays during the race. The app also gave real-time race stats, and interactive post-race results which could be compared against every other runner. I developed the flash app for the digital displays.

Nike+ British 10K wrap up video
The iconic British 10K route through London
Cheer Me On messages could be sent to runners
Messages were displayed on several big screens throughout London