When Apple announced the USDZ file format we came up with a server-side solution to convert the many file formats supported by Trila to USDZ.
This was mostly an exercise in content creation and workflow optimisation. Getting animated 3D content from Blender into XCode/SceneKit is not as straightforward as it should be. Experiments like this help us to come up with solutions that streamline the workflow.
ARKit's object detection feature was used to recognise and track the cardboard chocolate box.